I edited the video on Thursday. I had all of the main shots that I needed but did not have as many cut-away shots as I would have liked. I therefore re-used some general footage of the classroom more than once which was not ideal. I used slow motion and speeding up effects as required to add comic effect and also to fit in with the pace of the sound track. I also used a camera shake video effect filter to dramatise the effect of turning the console volume to the maximum ('dangerous' level). I added credits at the end of the video to highlight the band's Facebook page address.
I uploaded the video to YouTube as an 'unlisted' video. This allowed the band to view it to see whether they liked it and wanted to use it. I also sent an email link to Will Jennison, our tutor, who took part in the video to ensure that he was happy appearing in the final version.
The initial feedback was very positive. The band loved the video and want to upload the video to their YouTube account. The band would prefer the video to have no closing credits as they will include them as part of the information posted with the video. I personally think that this is a mistake as I believe that the pay-off will be weakened if the video is embedded in a shared link. However I will leave the final choice to the band. The band have shown it to their friends and have got positive feedback. Over 60 viewings have occurred within 24 hours without any viral marketing.
The band intend to upload the video on Wednesday 6th March. I will then remove the existing version from my YouTube account. We will then initiate the viral campaign by linking to it from all of our Facebook accounts and encouraging other people to share the link. I will also be encouraging people to email each other to pass the YouTube video link to non-Facebook users.
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