My Publicity Item - Planning A Viral Video

I have decided to create a viral video. To be successful the video needs to be unusual and something that people will be be prepared to pass on to others via social networking sites such as Facebook. The video also needs to carry a payload which will actively promote the band (i.e. Fields in some concrete way).

I have chosen to create a humorous video of Field's "Trouble Maker" track. It will consist of following the adventures of an unusual looking puppet. This puppet will be a cheeky "trouble maker" who is late for lessons, wastes time in class watching Fields videos on Facebook, mucks about and gets expelled from the class. He finally manages to gate crash the bands recording session. This video will be a high risk strategy because if it is not perceived as being funny and interesting then it could have the opposite effect, that is, of making "Fields" seem 'lightweight' or silly.

I produced a storyboard shown below to enable me to be able to quickly film the whole video in one day at Confetti. The story board is pretty rough but it should be good enough to enable me to get all the shots that I want and will help prevent me overlooking some important shots.

The storyboard incorporates a scene where the puppet uses Facebook to watch the band's videos. I will ensure that the band's Facebook username is clearly shown. I will also include closing credits which will highlight the band's logo and will also include the band's Facebook address. The main objective of the video is to raise general awareness of the band, and more specifically, to get people to view and 'like' Field's Facebook page. If the video works as intended then it should ideally be used as the start of a marketing campaign to create further momentum to attract new fans and to keep existing fans interested in following the band.

I was happy with the above concept in theory but was a bit worried about whether it would work in practice, and more importantly, whether the band would like the end result and would want to show it. I planned to complete the filming of the video in one day at Confetti. I also intend to incorporate some pre-existing footage of the band that I filmed earlier when they were re-recording some of their older songs at Confetti.